Pew Research Center reports that while few users were online dating in 2005, 15% of all Americans have used online dating sites or apps at some point as of 2015. Pew also recently reported that the share of 18-to-24-year-olds who use these platforms has nearly tripled from 10% in 2013 to 27% today.Even the boomers are getting in on the action, with online dating user share doubling from 6% in 2013 to 12% today.Competition has grown along with the size of the industry.Reports say there are anywhere from 2,500 to 8,000 online dating platforms worldwide, all with their own unique claim or angle to attract users. It's estimated that 15% of Americans have used dating websites or apps, with numbers expected to rise in the next many years. Marketers have played a huge role in helping this industry grow from simple online personals to complex platforms with millions of users. New innovations and a growing user base now give marketers more data than ever to play with in online dating. No website has found the magic method of creating a love connection.“This is a total virgin science,” Brooks quips with a restrained laugh from his deck in Malta.
Since the start of the new millennium the online dating industy grew rapidly from year to year. In 2004, however, those high numbers began to drop. Vice President of romance for Match.com, Trish Mc Dermott, reported a 154% growth in revenue, from .3 million in 2001 to 5.2 million in 2002.
.action_button.action_button:active.action_button:hover.action_button:focus,.action_button:hover.action_button:focus .count,.action_button:hover .count.action_button:focus .count:before,.action_button:hover .count:bullet.
Error Banner.fade_out.modal_overlay.modal_overlay .modal_wrapper.modal_overlay [email protected](max-width:630px)@media(max-width:630px).modal_overlay .modal_fixed_close.modal_overlay .modal_fixed_close:before.modal_overlay .modal_fixed_close:before.modal_overlay .modal_fixed_close:before.modal_overlay .modal_fixed_close:hover:before.
Brooks runs Courtland Brooks, an agency that provides strategy, marketing, business development, and media relations for companies in the online dating world.
He’s worked with websites like Plentyof and and has seen the industry through multiple eras, from the early days of online personals to companies scrambling for mobile relevance.